It was my privilege when be asked to design a logo for the Design Department at Amwell – the Experience and Visual Design Department – in short, XVD.
The logo visually contains the shape of ‘x’ (experience), ‘v’ (visual), and ‘d’ (design). ‘d’ also shaped like a drop of water – a metaphor for the dynamic of creativity.
The logo is internally used as the XVD Department’s identity and applies to the team’s T-shirts and gift merchandise.
