The Problem
In 2014, I worked at Weymouth Design, an interactive agency located in Boston.
We undertook a website redesign project for Danaher, which sought a modern update to its old and outdated corporate website. Our objectives included addressing long-standing issues with the site’s architecture and ensuring that the new website would be compatible with their existing Drupal CMS.
The Concept
In close collaboration with Danaher’s marketing team during the Research & Learning phase and utilizing Google Analytics, we discovered a significant increase in website traffic from mobile devices. The majority of visitors consist of investors and prospective employees.
We proposed a responsive website design that focuses on creating an optimal experience for these two target audiences.
Team and Role
I am the sole designer on this project, collaborating closely with the Account Manager, Project Manager, Creative Director, Copywriter, and Engineers.
