The Story
A friend and entrepreneur approached me to develop a cohesive brand identity for Orchid Beauty Salon, her new beauty and wellness business. She wanted the branding to reflect elegance, tranquility, and luxury while establishing a strong visual presence.
I began by defining a design direction that aligned with her vision. Drawing inspiration from the delicate beauty of orchids, I created a sophisticated logo featuring floral accents, paired with a refined lavender and gold color palette to convey a sense of serenity and premium quality.
Beyond the logo, I designed essential brand assets, including business cards, the store gift bag, and a sleek storefront sign. Each element was crafted to ensure consistency across digital and physical touchpoints, reinforcing the salon’s identity.
The new branding not only elevated the salon’s professional appeal but also helped attract clientele who resonated with its refined aesthetic. She shared that the cohesive identity significantly enhanced customer perception and engagement.